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It starts with an idea,

It starts with an idea,

It starts with an idea,

together we bring it to life.

together we bring it to life.

together we bring it to life.

it becomes a brand you notice,

it becomes a brand you notice,

it becomes a brand you notice,

a story you feel,

a story you feel,

a story you feel,

a system that works...

a system that works...

a system that works...

this is attlas

this is attlas

this is attlas

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Articles

Read some of our hot takes...

Noma restaurant exterior with three Michelin stars logo overlaid on the facade

Aug 28th 2025

Michelin Star Branding: The Noma Lesson

Three stars, one secret: at Noma, design tells the story long before the dish reaches the table…

Noma restaurant exterior with three Michelin stars logo overlaid on the facade

Aug 28th 2025

Michelin Star Branding: The Noma Lesson

Three stars, one secret: at Noma, design tells the story long before the dish reaches the table…

Noma restaurant exterior with three Michelin stars logo overlaid on the facade

Aug 28th 2025

Michelin Star Branding: The Noma Lesson

Three stars, one secret: at Noma, design tells the story long before the dish reaches the table…

Collage of celebrity-founded brands showing Chamberlain Coffee, Ayoh, Skims and Sweat logos over lifestyle photos

Aug 21th 2025

The Celebrity Brand Illusion

Kardashian, Chamberlain, Robegrill—a famous name can make anything go viral. But can it make it profitable?

Collage of celebrity-founded brands showing Chamberlain Coffee, Ayoh, Skims and Sweat logos over lifestyle photos

Aug 21th 2025

The Celebrity Brand Illusion

Kardashian, Chamberlain, Robegrill—a famous name can make anything go viral. But can it make it profitable?

Collage of celebrity-founded brands showing Chamberlain Coffee, Ayoh, Skims and Sweat logos over lifestyle photos

Aug 21th 2025

The Celebrity Brand Illusion

Kardashian, Chamberlain, Robegrill—a famous name can make anything go viral. But can it make it profitable?

Logos of popular generative AI tools surrounding the OpenAI icon, illustrating today’s expanding AI assistant ecosystem

Aug 14th 2025

AI: The Best Intern You’ll Ever Have

AI isn’t here to steal your job—unless you’re just sipping coffee and flirting with your coworker.

Logos of popular generative AI tools surrounding the OpenAI icon, illustrating today’s expanding AI assistant ecosystem

Aug 14th 2025

AI: The Best Intern You’ll Ever Have

AI isn’t here to steal your job—unless you’re just sipping coffee and flirting with your coworker.

Logos of popular generative AI tools surrounding the OpenAI icon, illustrating today’s expanding AI assistant ecosystem

Aug 14th 2025

AI: The Best Intern You’ll Ever Have

AI isn’t here to steal your job—unless you’re just sipping coffee and flirting with your coworker.

Assorted HBO Max and Max logos on a blue gradient background illustrating the streaming service’s confusing rebrand and shifting brand identity

Aug 7th 2025

HBO Max Can't Decide Who It Is...

When the name changes more than the content, something’s off. Here’s why HBO Max’s branding chaos matters...

Assorted HBO Max and Max logos on a blue gradient background illustrating the streaming service’s confusing rebrand and shifting brand identity

Aug 7th 2025

HBO Max Can't Decide Who It Is...

When the name changes more than the content, something’s off. Here’s why HBO Max’s branding chaos matters...

Assorted HBO Max and Max logos on a blue gradient background illustrating the streaming service’s confusing rebrand and shifting brand identity

Aug 7th 2025

HBO Max Can't Decide Who It Is...

When the name changes more than the content, something’s off. Here’s why HBO Max’s branding chaos matters...