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Design Awards, Explained: What Winning One Actually Means for a BrandFeatured
BrandingJul 17, 2026

Design Awards, Explained: What Winning One Actually Means for a Brand

"We won a design award" sounds impressive in a pitch deck — but the term covers everything from a global jury of hundreds to a regional list nobody outside the entrant pool has heard of. Here's what four of the most recognized design awards actually represent, and what changes for a brand that wins one.

What Duolingo Understood About Brand Characters (And Most Brands Are Still Figuring Out)Featured
OpinionJul 15, 2026

What Duolingo Understood About Brand Characters (And Most Brands Are Still Figuring Out)

Duolingo didn't build a mascot. It built a character with boundaries, a supporting cast, and the nerve to kill him off for content — and that discipline is exactly what separates a brand character from a logo with arms.

How Negative Space Works (And Why It's Harder Than It Looks)
EducationJun 30, 2026

How Negative Space Works (And Why It's Harder Than It Looks)

Negative space is one of the most misunderstood tools in design — not because it's conceptually complex, but because it requires designers to pay equal attention to what isn't there.

Hermès and Burberry Both Went Cartoon. They Couldn't Be More Different.
OpinionJun 22, 2026

Hermès and Burberry Both Went Cartoon. They Couldn't Be More Different.

Luxury houses don't post cartoons. Except when they do — and it's actually good.

What Every Good Portfolio Site Actually Needs
WebJun 1, 2026

What Every Good Portfolio Site Actually Needs

Your portfolio site isn't just a gallery — it's the first sample of your work. Here's what it actually needs to do its job.

Great Brands Are Built on Better Decisions
BrandingMar 17, 2026

Great Brands Are Built on Better Decisions

A lot of brands look good enough. The ones that really stand out usually are not built on better aesthetics alone, but on better decisions.

How Long Does Branding Take? What to Expect
BrandingMar 3, 2026

How Long Does Branding Take? What to Expect

Branding timelines can feel like a black box: one project takes three weeks, another takes three months. Here’s what’s really happening behind the scenes—and how long branding typically takes when the process is set up right.

Branding for Everyday Products: Harinas La Encarnación’s Sacks as Art
EducationFeb 18, 2026

Branding for Everyday Products: Harinas La Encarnación’s Sacks as Art

Industrial flour sacks aren’t supposed to be beautiful. But Harinas La Encarnación proves that with the right visual system, even B2B packaging can feel like art—and still work in the real world.

Why Branding Is an Investment in Your Company’s Future
BrandingFeb 10, 2026

Why Branding Is an Investment in Your Company’s Future

Branding is either building leverage for your company — or quietly limiting it. Most people don’t realize which side they’re on. This article might help you find out...

The Strategic Role of Packaging as a Brand Touchpoint
BrandingJan 29, 2026

The Strategic Role of Packaging as a Brand Touchpoint

Packaging does more than protect a product — it sets expectations before anything else happens. Here’s why treating packaging as a strategic brand touchpoint can change how your brand is perceived.

How to Choose a Website Platform — What Actually Matters
WebJan 21, 2026

How to Choose a Website Platform — What Actually Matters

Choosing a website platform is easy. Getting real value out of it is not. This article breaks down today’s main platforms and explains what actually matters beyond the tool.

What Asahi Super Dry Teaches Us About Custom Typefaces
EducationJan 14, 2026

What Asahi Super Dry Teaches Us About Custom Typefaces

Custom typefaces are often seen as a luxury. Looking at Asahi Super Dry, we explore why they can actually be one of the most practical and powerful tools in a brand system.

The Celebrity Brand Illusion
OpinionAug 21, 2025

The Celebrity Brand Illusion

Kardashian, Chamberlain, Robegrill—a famous name can make anything go viral. But can it make it profitable?

TopoChico: The Not So 'Chico' Billion Dollar Company
OpinionJan 10, 2024

TopoChico: The Not So 'Chico' Billion Dollar Company

Topo Chico started as a regional Mexican mineral water and became a global phenomenon. We look at how a century-old brand navigated the transition from local icon to Coca-Cola acquisition without losing the identity that made it iconic.

Navigating the City in Style: Aesthetics of Public Transport
IndustriesSep 19, 2023

Navigating the City in Style: Aesthetics of Public Transport

Public transport design is one of the most underrated forms of branding — it has to work at scale, across cultures, and for millions of daily users. We look at the transit systems that get it right and what urban identity actually looks like.

Bottles That Are More Aesthetic Than You, Casa Azul
OpinionJul 4, 2023

Bottles That Are More Aesthetic Than You, Casa Azul

Clase Azul doesn't just sell tequila — it sells art. We look at how their hand-crafted ceramic bottles, made by artisans in rural Mexico, became one of the strongest examples of packaging as brand identity in the spirits world.