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OpinionOct 21, 2026

The Apple Music Rebrand Was Filmed, Not Rendered

Apple Music has a new logo, and it wasn't designed on a computer. It was shaped by sound rippling through a tray of oil and filmed in camera, and how they pulled it off says a lot about where branding is heading next.

How Microsoft's Michelangelus Font Turned Michelangelo's Handwriting Into Type

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EducationOct 9, 2026

How Microsoft's Michelangelus Font Turned Michelangelo's Handwriting Into Type

Michelangelo once begged his nephew to stop writing to him because his letters gave him a fever. Now his own handwriting is the Michelangelus font, Microsoft's new free serif, and the way it was built isn't what the headlines told you.

EducationOct 27, 2026

What Is Wayfinding Design?

Wayfinding design is the invisible system that gets you through hospitals, airports and museums without a second thought. What it’s really made of might surprise you, and the two very different maps of the new Lucas Museum are a good place to start looking.

OpinionOct 23, 2026

What Really Happened After the Adobe Figma Deal Fell Apart

In 2022, Adobe agreed to buy Figma for $20 billion and the design world braced for a monopoly. Three years later, the deal that never happened has shaped the industry more than the one that almost did, and the reasons are not the ones most people expect.

IndustriesOct 21, 2026

Law Firm Branding That Looks Trustworthy Without Looking Dated

Scales, columns, navy and gold: most law firms borrow the same symbols of trust, and that’s exactly why clients can’t tell them apart. There’s a quieter way to look credible, and it starts in a place most firms never think to check.

EducationOct 19, 2026

Iconic Movie Poster Designs and the Design Lessons Hiding in Them

Five movie posters, five design decisions that still work decades after release. One of them hides the entire plot in a pair of legs lying on a lawn, and you probably never noticed.

WebOct 16, 2026

Signs You Need a New Website (And When You Don't)

Most website redesigns start with a feeling, not a problem. Some of those feelings are worth listening to, and a few will cost you a lot of money for nothing.

BrandingOct 15, 2026

The Branding Deliverables You Should Actually Receive When a Project Ends

The final presentation gets applause, the project wraps, and six months later nobody can find a logo file that isn't a blurry PNG. The fix was decided long before that moment, and most clients never know to ask for it.

OpinionOct 13, 2026

The Como 1907 Visual Identity Was Built From a Town, Not a Logo

In seven years, a bankrupt club from a lakeside town went from Italy's fourth division to the Champions League, and its visual identity got there before the team did. The interesting part isn't the logo; it's what they chose to build instead.

EditorialOct 12, 2026

Cookbook Design Starts Where the Reading Chair Ends

Most books are designed to be read sitting down. A cookbook gets read standing up, out of order, with butter on your fingers, and the best ones solve problems you never noticed you had.

IndustriesOct 9, 2026

Why Healthy Drink Branding Stopped Looking Like Medicine

Healthy drinks have been on shelves for decades, yet nobody wanted to be caught holding one. What changed wasn't inside the can, and once you see it, you'll spot it in every fridge.

OpinionOct 7, 2026

What America.gov Design Means for the Future of Government Websites

America.gov is the U.S. government's new AI-powered front door, built by the National Design Studio under the country's first Chief Design Officer, Joe Gebbia. It skips the seals and menus and opens with a single question, and the reason behind that choice may change how every public website gets designed.

EducationOct 7, 2026

What Is Nordic Design? A Guide to Its History, Principles and Icons

Nordic design is everywhere, from the mug on your desk to the chair you're probably sitting on, but there's much more to it than pale wood and white walls. Here's what it really is, where it came from and why it still works.

WebOct 6, 2026

Zara Website Design: Why It Divides Opinion

Zara's website gets shared by designers as a reference and criticized by shoppers as a maze, and both sides have a point. Let's unpack why this editorial approach to ecommerce divides opinion so sharply.

OpinionOct 2, 2026

Rafael Nadal's Logo: How a Bull Became a Brand

Rafael Nadal's logo has no initials, no name and no racket. Just a bull drawn with two lightning bolts. Here's why it works, and why its real test came after he stopped playing.

OpinionOct 1, 2026

BAO London Branding: When Cooking and Design Are the Same Craft

BAO London never had to choose between being a food place or a design place. Here's why its branding feels like one single universe, from the Lonely Man to its pixel city.

EducationSep 30, 2026

Illustrator vs Affinity vs the Rest: Which Vector Software Actually Fits You

For years, Illustrator was the only serious answer and Affinity was the budget rebel. Then the rebel went free and the whole debate got rewired. Here's how to tell which vector tool actually fits the way you work.

OpinionSep 28, 2026

The Sam's Club Rebrand: Why the New Logo Works

Sam's Club swapped an apostrophe for a diamond and quietly pulled off one of the smartest retail rebrands of the year. Here's why the smallest change in the system carries the most weight.

BrandingSep 26, 2026

What Are Brand Guidelines and What Separates a Good One From a PDF Nobody Opens

Brand guidelines are supposed to keep a brand consistent, yet most of them end up forgotten in a shared drive. Here's what separates the ones teams actually use from the ones nobody opens.

OpinionSep 24, 2026

McLaren's New Logo: Is Going Back to Your Roots Always a Good Idea?

McLaren's new logo stopped leaning forward, and suddenly the fastest name in racing looks like it's standing still. Let's break down what changed, what survived, and whether going back to your roots really makes a brand better.

EducationSep 24, 2026

Texture in Design Is the Reason Some Work Feels Real (and Some Doesn't)

Ever wonder why some design feels like you could pick it up off the screen while the rest looks like it came out of a template? The difference is often a layer most people never notice. Let's break down how texture pulls it off, and what Vox figured out about it before everyone else.

WebSep 22, 2026

Types of Websites: Landing Page, Ecommerce, Full Site and How to Choose

Most people don't ask for a landing page, an ecommerce site or a full site. They ask for "a website," and find out three weeks in that they bought the wrong one. Here's how to tell which one you actually need.

EditorialSep 20, 2026

The Publisher Doing What Pinterest Can't: Victionary Books

In a design world running on infinite scroll, one Hong Kong publisher still believes the best references come in a book you can hold, edit, and actually finish. Let's see what that looks like up close.

OpinionSep 18, 2026

Why AI Branding Can't Do What Humans Do

AI branding is everywhere right now, and most of it is slop. The strange part is that AI has seen more design than any human ever will, and still can't do what a designer does. Let's break down why.

IndustriesSep 16, 2026

Hospitality Brand Architecture: The Umbrella Tao Group Built

Tao, Lavo, Marquee and Hakkasan share no typeface, no palette, no visible parent brand. And yet nobody in the industry mistakes them for four unrelated businesses. Whatever is holding that portfolio together, it isn't the logo. Here's what it actually is.

EducationSep 14, 2026

What Is Japanese Design? The Principles That Still Set the Standard

What separates "Japanese design" from a Muji-inspired mood board? A set of principles most people borrow without ever naming, and that keep setting the standard for how the rest of the world designs.

WebSep 12, 2026

What Is GEO and How It's Changing SEO for Brands

Google now answers most searches before anyone clicks a single link. If your brand isn't part of that answer, you're not losing a ranking, you're losing the conversation. Here's what GEO actually is, and what it takes to be in the room when AI is doing the talking.

BrandingSep 10, 2026

What Are Brand Assets, and Why They Matter as Much as Your Logo

Everyone obsesses over the logo. Fewer brands invest in the system of colors, type, patterns, and packaging that actually makes them recognizable, and that system matters just as much.

OpinionSep 9, 2026

We Need to Talk About Coca-Cola's New Font

Coca-Cola's 2026 rebrand left its iconic script untouched and quietly shipped a new secondary typeface that the internet immediately clocked as a Marlboro lookalike. We think everyone is arguing about the wrong layer of this story, and that's actually the more useful problem to unpack.

OpinionSep 1, 2026

What Passport Design Says About a Country

The passport is the most widely owned piece of graphic design in the world, and almost nobody looks at it. Its interior pages are also one of the most constrained briefs a designer can get, which is exactly why they are worth studying.

WebAug 27, 2026

The Website Is the Frame: What Product-Led Website Design Actually Means

A great frame doesn't make a mediocre product look good. But when the product underneath is already strong, the right website is the frame that makes it look even bigger.

WebAug 25, 2026

Microinteractions: The Small Details That Make a Website Feel Alive

Microinteractions are the small, often unnoticed moments in a website's design, and they quietly decide whether a site feels professional or forgettable.

EducationAug 23, 2026

The Smallest Canvas in Graphic Design History

Before favicons existed, this format already had the hierarchy problem figured out. Here's what a matchbox can teach you about design.

EditorialAug 22, 2026

A Dictionary of Color Combinations: The Design Book No One Uses the Way It Was Meant

A Japanese costume designer wrote a color notebook in 1933 to solve a fabric problem. Ninety years later it's on design shelves worldwide, doing four jobs he never imagined, and that accident says more about what makes a book last than about color at all.

OpinionAug 19, 2026

Instagram's Quiet Rebrand: A Real Lesson in Restraint and Process

Instagram changed its wordmark for the first time in a decade, with no campaign and no fanfare. Here's what a real, disciplined rebrand process actually looks like.

IndustriesAug 17, 2026

Nonprofit Branding: The Investment That Buys You Donor Trust

Nonprofit leaders treat branding as overhead when it's actually what earns donor trust in the first place. Here's how to build a brand that reads as credible without reading as corporate.

EducationAug 15, 2026

The History of Adobe: How Two Engineers Ended Up Owning the Design Industry

Before Adobe was a subscription and a monthly charge on your card, it was two frustrated engineers at Xerox who couldn't get anyone to care about a printing language. Here's how that turned into the software stack the entire design industry runs on.

OpinionAug 13, 2026

UEFA Champions League Brand Identity: Inside the "Kick of Light" Rebrand

UEFA had every excuse to redesign the Champions League logo in 2024. It didn't. What it protected, and what it risked instead, says more about brand strategy than the glass effects ever will.

EditorialJul 31, 2026

The Tokyo Toilet: When Editorial Design Turns the Mundane Into a Subject

A photobook about public restrooms shouldn't work as a design object. Daido Moriyama's The Tokyo Toilet proves that the subject was never the point — the editorial decisions around it were.

EducationJul 30, 2026

What Is a Moodboard and How to Build One That Actually Works

A moodboard isn't a Pinterest board with extra steps — it's a decision-making tool. Here's how to build one that actually shapes a project instead of just decorating it.

WebJul 29, 2026

Why Luxury Websites Feel Expensive (It's Not the Budget)

Louis Vuitton, Dior, and Loewe aren't spending their way into good design. They're editing their way into it, and the editing decisions are things any site can copy for free.

OpinionJul 26, 2026

Snapple Proves the Best Rebrand Can Be a Restoration

Snapple just proved that the boldest rebrand move isn't always a new concept — it's knowing exactly which part of your history was never actually broken.

OpinionJul 24, 2026

Mexico's Soccer Emblem Rebrand: A Case Study in How Not to Touch an Icon

Modernizing a national crest isn't the problem. Modernizing it without understanding what made it iconic in the first place is.

WebJul 22, 2026

Why Eme Studios' Website Feels So Clean (And Still Converts)

Eme Studios' website proves that "simple" and "unfinished" are not the same thing — here's what their restrained, interaction-smart design gets right, and what any business with an online store can learn from it.

EducationJul 21, 2026

Why Subway Maps Aren't Geographically Accurate (And Why That's the Point)

The first time you compare a subway map to an actual city map, something feels off — and that's not a bug. It's the entire point of the design.

EducationJul 20, 2026

What Is Visual Hierarchy and How Do You Build It

Visual hierarchy isn't about making things bigger or bolder for the sake of it — it's a deliberate system of contrast that tells the eye where to go first, second, and last. Here's how it actually works.

IndustriesJul 18, 2026

The Full Image: How Hospitality Brands Are Built, Not Just Branded

A hospitality brand isn't one decision — it's the same story told through a dozen different materials: a sign, a napkin, a photograph, a font. Two very different approaches show what happens when every touchpoint is telling the same story, and what happens when they're not.

BrandingJul 17, 2026

Design Awards, Explained: What Winning One Actually Means for a Brand

"We won a design award" sounds impressive in a pitch deck — but the term covers everything from a global jury of hundreds to a regional list nobody outside the entrant pool has heard of. Here's what four of the most recognized design awards actually represent, and what changes for a brand that wins one.

OpinionJul 15, 2026

What Duolingo Understood About Brand Characters (And Most Brands Are Still Figuring Out)

Duolingo didn't build a mascot. It built a character with boundaries, a supporting cast, and the nerve to kill him off for content — and that discipline is exactly what separates a brand character from a logo with arms.

WebJul 13, 2026

What Is Scrollytelling, and When Does It Actually Work?

Scroll-triggered storytelling can turn a static page into an experience — but it's not free, and it's not always the right call. Here's how it works, and how to know if your project actually needs it.

IndustriesJul 11, 2026

Metro Card Design: A Visual Tour of the World's Transit Systems

A metro card is one of the most-touched, least-examined pieces of graphic design in the world. We look at four of them — New York, London, Mexico City, and Tokyo — to see what actually holds up as design, and what changes when the card disappears into an app.

WebJul 8, 2026

The Website Architecture Behind Selling Just One Product (Oura Edition)

Most single-product sites either say too much at once or too little. Oura's does neither, and the reason isn't the visuals, it's the sequence.

OpinionJul 6, 2026

Airline Liveries: Most Are a Sticker. A Few Are Actually Design

Most special liveries are a logo stretched over a fuselage and called "design." A handful actually understand what they're working with — and the difference is bigger than a paint job.

BrandingJul 4, 2026

Micrographics in Branding: When Detail Becomes Identity

Micrographics started as functional shorthand for machines — now they're one of the most quietly powerful tools in modern branding. Here's why the smallest details on a brand are starting to carry the most weight.

EducationJul 2, 2026

What Are Grids in Design (And Why They Quietly Run Everything)

Grids are the quiet structure behind almost every layout you trust — here's what they actually are, how they work, and why understanding them changes how you design.

EducationJun 30, 2026

How Negative Space Works (And Why It's Harder Than It Looks)

Negative space is one of the most misunderstood tools in design — not because it's conceptually complex, but because it requires designers to pay equal attention to what isn't there.

EditorialJun 28, 2026

Someone Finally Redesigned the Bible — And It Looks Like This

Dylan Da Silva isn't a designer. He's a property developer from Sydney who decided to redesign the Bible. The result is Byble — and honestly, it works.

EducationJun 26, 2026

Logo Anatomy: Wordmarks, Lettermarks, Symbols, and Everything In Between

A logo isn't a single thing. It's a family of marks — and knowing each member of that family makes you a sharper designer.

WebJun 25, 2026

The Brands That Get It Right Built Their Website and Identity as One Thing

A brand that lives on a great product and dies on a mediocre website is a brand that's working twice as hard for half the result. Here's why your visual identity and your digital experience need to be designed as one thing — not two.

OpinionJun 22, 2026

Hermès and Burberry Both Went Cartoon. They Couldn't Be More Different.

Luxury houses don't post cartoons. Except when they do — and it's actually good.

OpinionJun 20, 2026

PSG Brought Art School Students to Design Their Champions League Posters. It Worked.

When a football club hands its Champions League visual identity to art school students, one of two things happens: it's a PR stunt, or it's genuinely good. PSG and Penninghen managed the second one.

OpinionJun 18, 2026

Forty Years of Graphic Design, Printed on a Ball

The World Cup ball is released every four years and forgotten four years later. But line them up and you have an accidental archive of graphic design trends — one per era.

EducationJun 18, 2026

Serif vs. Sans-Serif: What Actually Separates Them

Two type families walk into a brief. One has little feet. The other doesn't. What happens next is basically all of typography.

OpinionJun 16, 2026

The National Teams With the Strongest Visual Identity at the 2026 World Cup

Forty-eight teams, one tournament, and a massive gap between the ones that showed up with a real brand story and the ones that just showed up. Here's our take on who's doing it right — and what we can learn from it.

OpinionJun 15, 2026

FIFA Built the Biggest World Cup Ever — and Forgot to Give It a Soul

Every great World Cup has had a soul. A color. A face that could only belong to one place. The 2026 edition has three countries and none of that.

WebJun 1, 2026

What Every Good Portfolio Site Actually Needs

Your portfolio site isn't just a gallery — it's the first sample of your work. Here's what it actually needs to do its job.

EducationMay 11, 2026

What Are Pantone Colors? A Simple Guide for Designers

Learn what Pantone colors are, how they compare to RGB and CMYK, and when they really matter for your brand.

EducationMay 6, 2026

Not All Black Prints the Same

Black should be the safest color in the file. Find out here why not all black prints the same.

WebMar 30, 2026

Why Drake’s Website Feels Bigger Than a Store

There is a reason Drake’s website feels so easy to move through. Once we break it down, the trick is not more design. It is better web decisions.

BrandingMar 17, 2026

Great Brands Are Built on Better Decisions

A lot of brands look good enough. The ones that really stand out usually are not built on better aesthetics alone, but on better decisions.

BrandingMar 14, 2026

What Makes a Brand Feel Premium?

Some brands feel premium almost instantly. Others use all the same visual cues and still fall flat. So what is the difference?

OpinionMar 12, 2026

Brands That Own Colors: What That Really Means

Some brands become so tied to a color that it stops feeling neutral and starts feeling untouchable. Here, we unpack why that happens, what it really means legally, and what brands that own colors can teach us about perception, branding, and design.

BrandingMar 10, 2026

Branding for Startups vs Big Brands: The Differences That Really Matter

The difference between branding a startup and rebranding a larger company is not just scale. It is a different strategic job, with different risks, different constraints, and different definitions of success—and that is where things get interesting.

EducationMar 8, 2026

CMYK vs RGB: Differences, Uses, and How to Choose the Right One

CMYK and RGB are often treated like basic design terms, but the difference between them affects how color actually behaves in the real world. This guide breaks down what each mode does, where it belongs, and how to use both more confidently.

BrandingMar 7, 2026

10 Branding Mistakes and How to Avoid Them

Branding mistakes rarely come from one bad logo decision. They usually happen when businesses start without enough clarity, structure, or expertise. In this article, we break down 10 common branding mistakes and how to avoid them.

BrandingMar 3, 2026

How Long Does Branding Take? What to Expect

Branding timelines can feel like a black box: one project takes three weeks, another takes three months. Here’s what’s really happening behind the scenes—and how long branding typically takes when the process is set up right.

BrandingFeb 26, 2026

What is a brand book? (And what it should include)

Most brands don’t fall apart in one big moment—they drift through a hundred tiny design decisions. A brand book is how you stop that drift, and we’ll show you exactly what to include.

BrandingFeb 24, 2026

How to Choose a Brand Name (Without Making These Mistakes)

Most naming regret isn’t about taste—it’s about friction: spelling, pronunciation, search, and growth. Here’s how we pressure-test options and choose a name that won’t come back to haunt you.

OpinionFeb 20, 2026

How Gerber Modernized a Heritage Brand Without Breaking Recognition

Gerber just did the most dangerous thing a legacy brand can do: edit the icon everyone thinks is untouchable. Here’s why it works — and why the backlash is mostly nostalgia.

EducationFeb 18, 2026

Branding for Everyday Products: Harinas La Encarnación’s Sacks as Art

Industrial flour sacks aren’t supposed to be beautiful. But Harinas La Encarnación proves that with the right visual system, even B2B packaging can feel like art—and still work in the real world.

BrandingFeb 17, 2026

Branding vs Marketing: What’s the Difference and Why It Matters

Branding vs marketing — they’re often confused, but they solve different problems. Here’s the real difference and how to know which one your business needs right now.

WebFeb 16, 2026

Inside Seasoned Website Design: A Playful UX Breakdown

Seasoned website design is a case study in concept-driven UX, where interaction, structure, and metaphor transform a simple resource hub into a memorable web experience.

EducationFeb 13, 2026

You’ve Seen Pixel Street Art in Paris. Here’s What It Really Means...

Those pixel mosaics scattered across Paris aren’t random decoration — they’re part of one of the most coherent visual systems in contemporary street art.

OpinionFeb 12, 2026

Design Trends 2026: Intensity, Imperfection and Immersion

Design trends 2026 are shifting away from safe minimalism toward intensity, immersion and visible humanity. If you want to know what’s shaping visual culture this year, keep reading.

WebFeb 10, 2026

Most ecommerce websites are super boring. Here’s why.

Most ecommerce websites aren’t bad. They’re just boring. And it has nothing to do with platforms, tools, or trends...

BrandingFeb 10, 2026

Why Branding Is an Investment in Your Company’s Future

Branding is either building leverage for your company — or quietly limiting it. Most people don’t realize which side they’re on. This article might help you find out...

BrandingFeb 7, 2026

You Can’t Brand a Premium Brand Like a Normal One

Premium branding isn’t about nicer visuals — it’s about a different mindset altogether. In this piece, we unpack what actually changes when a brand needs to signal trust, confidence, and legitimacy.

OpinionFeb 6, 2026

Matty Matheson’s World Is Smarter Than any Portfolio of Brands

From cookbooks to restaurants to TV and pantry staples, Matty Matheson’s projects don’t compete — they connect. Here’s why his world works.

EducationFeb 4, 2026

Chop Suey Font Isn’t Chinese: A Typographic Plot Twist

Chop suey font looks perfectly “Chinese” — but it isn’t. How did an American display style become the default Chinese takeout look?

BrandingJan 29, 2026

The Strategic Role of Packaging as a Brand Touchpoint

Packaging does more than protect a product — it sets expectations before anything else happens. Here’s why treating packaging as a strategic brand touchpoint can change how your brand is perceived.

WebJan 28, 2026

Why Graza’s Website Is a Masterclass in Good Website Design and UX

Why does Graza’s website work so well when so many others don’t? We unpack the design and UX choices behind it — and what they can teach any brand building online.

BrandingJan 26, 2026

Visual Brand Consistency: Why It Matters More Than You Think

Your brand might look fine — but still feel wrong. Visual consistency is often the missing piece between good design and brands people actually trust.

EducationJan 23, 2026

Keith Haring and the Power of Visual Language

Keith Haring’s work feels immediate and playful, but nothing about it is accidental. His design style was built as a clear visual language, made to travel across walls, posters, and products without losing meaning.

OpinionJan 22, 2026

Everyone Rebranded in 2025. Not Everyone Should Have.

After a year flooded with rebrands, a few stood out for the right reasons. Many didn’t. Here are the best and worst rebrands of 2025.

BrandingJan 21, 2026

Do I Need a Rebrand? How to Know When It’s Time (and When It’s Not)

You don’t wake up wanting a rebrand — you feel something’s off. This guide helps you understand what rebranding really means, the visual signs to look for, and how to tell if it’s actually time to rethink your brand.

WebJan 21, 2026

How to Choose a Website Platform — What Actually Matters

Choosing a website platform is easy. Getting real value out of it is not. This article breaks down today’s main platforms and explains what actually matters beyond the tool.

EducationJan 19, 2026

The Typography of New York: Fonts, Lettering, and Voice

Not all iconic typography is about choosing a font. This article breaks down the lettering, typefaces, and systems that shaped New York’s visual voice.

OpinionJan 17, 2026

Loewe’s New Logo, Explained: Not a Rebrand, a Precise Edit

At first glance, nothing seems different. Look again, and Loewe’s new logo starts to tell a much bigger story about evolution, authorship, and restraint.

BrandingJan 15, 2026

Cheap vs Well-Done Branding: The Difference Is Process, Not Price

Cheap branding isn’t defined by how much you spend, but by how little thinking goes into it. This guide shows how to spot shortcut branding — and what a real branding process actually feels like.

EducationJan 14, 2026

What Asahi Super Dry Teaches Us About Custom Typefaces

Custom typefaces are often seen as a luxury. Looking at Asahi Super Dry, we explore why they can actually be one of the most practical and powerful tools in a brand system.

BrandingJan 13, 2026

What to Expect When Working With a Branding Agency

Working with a branding agency shouldn’t feel like a gamble. Here’s what actually happens, what’s normal, and what you should expect before you hire one.

IndustriesDec 13, 2025

Museum Branding Done Right (and Why It Matters to Your Visit)

You’re not supposed to notice museum branding. But it’s already telling you where to go, and when to buy the tote.

BrandingDec 9, 2025

Do I Need a Rebrand? 7-Question Brand Checklist

If you’re asking “do I need a rebrand?”, this simple 7-question checklist will help you see if you’re ready for a full rebrand, a lighter refresh, or if your brand is fine for now.

BrandingDec 5, 2025

Color psychology in branding: how to choose your brand colors

Color psychology in branding: how to choose brand colors that really match your personality, your audience and your industry

OpinionAug 28, 2025

Michelin Star Branding: The Noma Lesson

Three stars, one secret: at Noma, design tells the story long before the dish reaches the table…

OpinionAug 21, 2025

The Celebrity Brand Illusion

Kardashian, Chamberlain, Robegrill—a famous name can make anything go viral. But can it make it profitable?

EducationAug 14, 2025

AI: The Best Intern You’ll Ever Have

AI isn’t here to steal your job—unless you’re just sipping coffee and flirting with your coworker.

OpinionAug 7, 2025

HBO Max Can't Decide Who It Is...

When the name changes more than the content, something’s off. Here’s why HBO Max’s branding chaos matters...

OpinionSep 18, 2024

Aeromexico’s 2024 Rebranding Crash, From Iconic to Lifeless

Aeromexico ditched its iconic Aztec Eagle Knight for its 90th anniversary rebrand — and it didn't land. We break down why the new logo, livery, and uniforms feel like a step backward for one of Latin America's most recognizable airline brands.

OpinionJan 10, 2024

TopoChico: The Not So 'Chico' Billion Dollar Company

Topo Chico started as a regional Mexican mineral water and became a global phenomenon. We look at how a century-old brand navigated the transition from local icon to Coca-Cola acquisition without losing the identity that made it iconic.

OpinionJan 2, 2024

Caps Lock Off: Avianca's Subtle Shift from 'A' to 'a'

Avianca hyped a rebrand and delivered a lowercase 'a'. We look at what this barely-there change says about the airline's brand direction — and why a subtle tweak without strategic clarity can do more harm than no rebrand at all.

OpinionOct 26, 2023

Beyond Tumblers: The Colors That Built YETI's Empire

YETI turned color into a billion-dollar strategy. From 'River Green' to 'Canyon Red', we break down how evocative naming and lifestyle-driven campaigns made their product lineup feel like an invitation to adventure.

EducationOct 12, 2023

Oreo's Brand Strategy of Weird AF Flavors, Why?

Oreo keeps launching flavors nobody asked for — and it keeps working. We unpack the brand strategy behind limited-edition chaos, and why releasing a Wasabi Oreo is actually a calculated move to stay culturally relevant.

OpinionOct 5, 2023

AirIndia Departing To: Rebranding

Air India's rebrand isn't just a new coat of paint — it's a full cultural redesign. We break down how The Vista logo, new color palette, and custom typeface signal a modern India while staying rooted in the airline's rich heritage.

OpinionSep 26, 2023

Wobble & Wow: Unveiling Jell-O's New Look

Jell-O's rebrand is a case study in updating a nostalgic brand without killing what made it lovable. We look at the new visual identity, the updated typography, and whether the wobble survived the redesign.

IndustriesSep 19, 2023

Navigating the City in Style: Aesthetics of Public Transport

Public transport design is one of the most underrated forms of branding — it has to work at scale, across cultures, and for millions of daily users. We look at the transit systems that get it right and what urban identity actually looks like.

EducationAug 1, 2023

Monograms: Beyond the Ugly Tracksuit Print

Monograms have been around since 350 BC and they're still one of the most powerful tools in a brand's visual arsenal. We trace their history from royal coins to Louis Vuitton patterns and break down why the best ones are never just initials.

EducationJul 9, 2023

What the F*ck is 'Lorem Ipsum'

Lorem ipsum is everywhere — but almost nobody knows what it actually says or where it came from. We trace the 2,000-year-old Latin text from Cicero to InDesign, and explain why designers keep using gibberish on purpose.

BrandingJul 9, 2023

Mastering the Rebrand: Strategies for a Seamless Transition

Rebranding done right is more than a logo change — it's a strategic overhaul. We walk through when to rebrand, how to execute the transition, and what Starbucks, Instagram, and Slack can teach you about getting it right.

OpinionJul 4, 2023

Bottles That Are More Aesthetic Than You, Casa Azul

Clase Azul doesn't just sell tequila — it sells art. We look at how their hand-crafted ceramic bottles, made by artisans in rural Mexico, became one of the strongest examples of packaging as brand identity in the spirits world.

OpinionJun 28, 2023

Who Still Uses Paper Invites? Discover The Most Creative Fashion Invites

Fashion week invitations are a design category of their own. Before a single look hits the runway, the invite sets the tone for the entire collection. We look at the most creative paper invitations in fashion and why physical still beats digital.

OpinionJun 9, 2023

Pepsis Electrifying Rebrand: A Bold and Alluring Transformation

Pepsi's rebrand is its biggest visual shift in decades. We break down the new logo, the updated color system, and whether the redesign actually solves the brand problem Pepsi has been living with since the cola wars.

OpinionJun 6, 2023

Burberrys Rebirth: Heritage Meets Modernity

While luxury brands raced toward minimalism, Burberry went the other way. Under Daniel Lee, the iconic equestrian knight returned, serif type made a comeback, and a bright blue injected new energy — making a strong case for heritage as a design strategy.

OpinionFeb 19, 2023

BTS: Their Album Covers Have More Feelings than Your Ex

BTS and design agency Husky Fox built more than album art for the 'Love Yourself' series — they created a complete visual system with custom typefaces, thematic icons, and holographic packaging that turns the listening experience into a visual journey.

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