Sumum
Sumum is a financial education platform that makes learning about personal finance engaging and accessible. The branding balances vibrant, animated elements with a clean, institutional tone—designed to connect with everyday users while remaining credible in professional settings. A cast of custom characters, each representing a different financial archetype, brings clarity and charm to complex topics like savings, credit, and retirement planning.
- Year
- 2024
- Location
- Mexico City, MEX
- Services
- Brand Identity
- Industry
- Education
Challenge
Financial education has an image problem — it either talks down to people or wraps itself in so much visual noise that the actual content gets lost. Sumum needed a brand that made learning about money feel genuinely engaging.
Solution
We created a brand identity for this education platform that balances vibrant, animated elements with a clean institutional tone — custom characters, bold color, and a system designed to connect with everyday users while remaining credible in professional settings.
Results
Sumum launched with a brand identity that successfully bridges the gap between accessibility and authority — an education brand that feels approachable enough to attract general audiences while remaining credible enough to partner with institutions.
Brand identity for a financial education platform that makes learning about personal finance genuinely engaging — vibrant, approachable, and credible.
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