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OpinionMar 12, 2026

Brands That Own Colors: What That Really Means

Some brands become so tied to a color that it stops feeling neutral and starts feeling untouchable. Here, we unpack why that happens, what it really means legally, and what brands that own colors can teach us about perception, branding, and design.

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OpinionFeb 20, 2026

How Gerber Modernized a Heritage Brand Without Breaking Recognition

Gerber just did the most dangerous thing a legacy brand can do: edit the icon everyone thinks is untouchable. Here’s why it works — and why the backlash is mostly nostalgia.

OpinionFeb 12, 2026

Design Trends 2026: Intensity, Imperfection and Immersion

Design trends 2026 are shifting away from safe minimalism toward intensity, immersion and visible humanity. If you want to know what’s shaping visual culture this year, keep reading.

OpinionFeb 6, 2026

Matty Matheson’s World Is Smarter Than any Portfolio of Brands

From cookbooks to restaurants to TV and pantry staples, Matty Matheson’s projects don’t compete — they connect. Here’s why his world works.

OpinionJan 22, 2026

Everyone Rebranded in 2025. Not Everyone Should Have.

After a year flooded with rebrands, a few stood out for the right reasons. Many didn’t. Here are the best and worst rebrands of 2025.

OpinionJan 17, 2026

Loewe’s New Logo, Explained: Not a Rebrand, a Precise Edit

At first glance, nothing seems different. Look again, and Loewe’s new logo starts to tell a much bigger story about evolution, authorship, and restraint.