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We Need to Talk About Coca-Cola's New FontFeatured
OpinionSep 9, 2026

We Need to Talk About Coca-Cola's New Font

Coca-Cola's 2026 rebrand left its iconic script untouched and quietly shipped a new secondary typeface that the internet immediately clocked as a Marlboro lookalike. We think everyone is arguing about the wrong layer of this story, and that's actually the more useful problem to unpack.

What Passport Design Says About a CountryFeatured
OpinionSep 1, 2026

What Passport Design Says About a Country

The passport is the most widely owned piece of graphic design in the world, and almost nobody looks at it. Its interior pages are also one of the most constrained briefs a designer can get, which is exactly why they are worth studying.

What Duolingo Understood About Brand Characters (And Most Brands Are Still Figuring Out)
OpinionJul 15, 2026

What Duolingo Understood About Brand Characters (And Most Brands Are Still Figuring Out)

Duolingo didn't build a mascot. It built a character with boundaries, a supporting cast, and the nerve to kill him off for content — and that discipline is exactly what separates a brand character from a logo with arms.

Forty Years of Graphic Design, Printed on a Ball
OpinionJun 18, 2026

Forty Years of Graphic Design, Printed on a Ball

The World Cup ball is released every four years and forgotten four years later. But line them up and you have an accidental archive of graphic design trends — one per era.

Matty Matheson’s World Is Smarter Than any Portfolio of Brands
OpinionFeb 6, 2026

Matty Matheson’s World Is Smarter Than any Portfolio of Brands

From cookbooks to restaurants to TV and pantry staples, Matty Matheson’s projects don’t compete — they connect. Here’s why his world works.

The Celebrity Brand Illusion
OpinionAug 21, 2025

The Celebrity Brand Illusion

Kardashian, Chamberlain, Robegrill—a famous name can make anything go viral. But can it make it profitable?

AirIndia Departing To: Rebranding
OpinionOct 5, 2023

AirIndia Departing To: Rebranding

Air India's rebrand isn't just a new coat of paint — it's a full cultural redesign. We break down how The Vista logo, new color palette, and custom typeface signal a modern India while staying rooted in the airline's rich heritage.

Pepsis Electrifying Rebrand: A Bold and Alluring Transformation
OpinionJun 9, 2023

Pepsis Electrifying Rebrand: A Bold and Alluring Transformation

Pepsi's rebrand is its biggest visual shift in decades. We break down the new logo, the updated color system, and whether the redesign actually solves the brand problem Pepsi has been living with since the cola wars.