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OpinionOct 21, 2026

The Apple Music Rebrand Was Filmed, Not Rendered

Apple Music has a new logo, and it wasn't designed on a computer. It was shaped by sound rippling through a tray of oil and filmed in camera, and how they pulled it off says a lot about where branding is heading next.

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OpinionSep 24, 2026

McLaren's New Logo: Is Going Back to Your Roots Always a Good Idea?

McLaren's new logo stopped leaning forward, and suddenly the fastest name in racing looks like it's standing still. Let's break down what changed, what survived, and whether going back to your roots really makes a brand better.

OpinionOct 23, 2026

What Really Happened After the Adobe Figma Deal Fell Apart

In 2022, Adobe agreed to buy Figma for $20 billion and the design world braced for a monopoly. Three years later, the deal that never happened has shaped the industry more than the one that almost did, and the reasons are not the ones most people expect.

OpinionOct 13, 2026

The Como 1907 Visual Identity Was Built From a Town, Not a Logo

In seven years, a bankrupt club from a lakeside town went from Italy's fourth division to the Champions League, and its visual identity got there before the team did. The interesting part isn't the logo; it's what they chose to build instead.

OpinionOct 7, 2026

What America.gov Design Means for the Future of Government Websites

America.gov is the U.S. government's new AI-powered front door, built by the National Design Studio under the country's first Chief Design Officer, Joe Gebbia. It skips the seals and menus and opens with a single question, and the reason behind that choice may change how every public website gets designed.

OpinionOct 2, 2026

Rafael Nadal's Logo: How a Bull Became a Brand

Rafael Nadal's logo has no initials, no name and no racket. Just a bull drawn with two lightning bolts. Here's why it works, and why its real test came after he stopped playing.

OpinionOct 1, 2026

BAO London Branding: When Cooking and Design Are the Same Craft

BAO London never had to choose between being a food place or a design place. Here's why its branding feels like one single universe, from the Lonely Man to its pixel city.

OpinionSep 28, 2026

The Sam's Club Rebrand: Why the New Logo Works

Sam's Club swapped an apostrophe for a diamond and quietly pulled off one of the smartest retail rebrands of the year. Here's why the smallest change in the system carries the most weight.

OpinionSep 18, 2026

Why AI Branding Can't Do What Humans Do

AI branding is everywhere right now, and most of it is slop. The strange part is that AI has seen more design than any human ever will, and still can't do what a designer does. Let's break down why.

OpinionSep 9, 2026

We Need to Talk About Coca-Cola's New Font

Coca-Cola's 2026 rebrand left its iconic script untouched and quietly shipped a new secondary typeface that the internet immediately clocked as a Marlboro lookalike. We think everyone is arguing about the wrong layer of this story, and that's actually the more useful problem to unpack.

OpinionSep 1, 2026

What Passport Design Says About a Country

The passport is the most widely owned piece of graphic design in the world, and almost nobody looks at it. Its interior pages are also one of the most constrained briefs a designer can get, which is exactly why they are worth studying.

OpinionAug 19, 2026

Instagram's Quiet Rebrand: A Real Lesson in Restraint and Process

Instagram changed its wordmark for the first time in a decade, with no campaign and no fanfare. Here's what a real, disciplined rebrand process actually looks like.

OpinionAug 13, 2026

UEFA Champions League Brand Identity: Inside the "Kick of Light" Rebrand

UEFA had every excuse to redesign the Champions League logo in 2024. It didn't. What it protected, and what it risked instead, says more about brand strategy than the glass effects ever will.

OpinionJul 26, 2026

Snapple Proves the Best Rebrand Can Be a Restoration

Snapple just proved that the boldest rebrand move isn't always a new concept — it's knowing exactly which part of your history was never actually broken.

OpinionJul 24, 2026

Mexico's Soccer Emblem Rebrand: A Case Study in How Not to Touch an Icon

Modernizing a national crest isn't the problem. Modernizing it without understanding what made it iconic in the first place is.

OpinionJul 15, 2026

What Duolingo Understood About Brand Characters (And Most Brands Are Still Figuring Out)

Duolingo didn't build a mascot. It built a character with boundaries, a supporting cast, and the nerve to kill him off for content — and that discipline is exactly what separates a brand character from a logo with arms.

OpinionJul 6, 2026

Airline Liveries: Most Are a Sticker. A Few Are Actually Design

Most special liveries are a logo stretched over a fuselage and called "design." A handful actually understand what they're working with — and the difference is bigger than a paint job.

OpinionJun 22, 2026

Hermès and Burberry Both Went Cartoon. They Couldn't Be More Different.

Luxury houses don't post cartoons. Except when they do — and it's actually good.

OpinionJun 20, 2026

PSG Brought Art School Students to Design Their Champions League Posters. It Worked.

When a football club hands its Champions League visual identity to art school students, one of two things happens: it's a PR stunt, or it's genuinely good. PSG and Penninghen managed the second one.

OpinionJun 18, 2026

Forty Years of Graphic Design, Printed on a Ball

The World Cup ball is released every four years and forgotten four years later. But line them up and you have an accidental archive of graphic design trends — one per era.

OpinionJun 16, 2026

The National Teams With the Strongest Visual Identity at the 2026 World Cup

Forty-eight teams, one tournament, and a massive gap between the ones that showed up with a real brand story and the ones that just showed up. Here's our take on who's doing it right — and what we can learn from it.

OpinionJun 15, 2026

FIFA Built the Biggest World Cup Ever — and Forgot to Give It a Soul

Every great World Cup has had a soul. A color. A face that could only belong to one place. The 2026 edition has three countries and none of that.

OpinionMar 12, 2026

Brands That Own Colors: What That Really Means

Some brands become so tied to a color that it stops feeling neutral and starts feeling untouchable. Here, we unpack why that happens, what it really means legally, and what brands that own colors can teach us about perception, branding, and design.

OpinionFeb 20, 2026

How Gerber Modernized a Heritage Brand Without Breaking Recognition

Gerber just did the most dangerous thing a legacy brand can do: edit the icon everyone thinks is untouchable. Here’s why it works — and why the backlash is mostly nostalgia.

OpinionFeb 12, 2026

Design Trends 2026: Intensity, Imperfection and Immersion

Design trends 2026 are shifting away from safe minimalism toward intensity, immersion and visible humanity. If you want to know what’s shaping visual culture this year, keep reading.

OpinionFeb 6, 2026

Matty Matheson’s World Is Smarter Than any Portfolio of Brands

From cookbooks to restaurants to TV and pantry staples, Matty Matheson’s projects don’t compete — they connect. Here’s why his world works.

OpinionJan 22, 2026

Everyone Rebranded in 2025. Not Everyone Should Have.

After a year flooded with rebrands, a few stood out for the right reasons. Many didn’t. Here are the best and worst rebrands of 2025.

OpinionJan 17, 2026

Loewe’s New Logo, Explained: Not a Rebrand, a Precise Edit

At first glance, nothing seems different. Look again, and Loewe’s new logo starts to tell a much bigger story about evolution, authorship, and restraint.

OpinionAug 28, 2025

Michelin Star Branding: The Noma Lesson

Three stars, one secret: at Noma, design tells the story long before the dish reaches the table…

OpinionAug 21, 2025

The Celebrity Brand Illusion

Kardashian, Chamberlain, Robegrill—a famous name can make anything go viral. But can it make it profitable?

OpinionAug 7, 2025

HBO Max Can't Decide Who It Is...

When the name changes more than the content, something’s off. Here’s why HBO Max’s branding chaos matters...

OpinionSep 18, 2024

Aeromexico’s 2024 Rebranding Crash, From Iconic to Lifeless

Aeromexico ditched its iconic Aztec Eagle Knight for its 90th anniversary rebrand — and it didn't land. We break down why the new logo, livery, and uniforms feel like a step backward for one of Latin America's most recognizable airline brands.

OpinionJan 10, 2024

TopoChico: The Not So 'Chico' Billion Dollar Company

Topo Chico started as a regional Mexican mineral water and became a global phenomenon. We look at how a century-old brand navigated the transition from local icon to Coca-Cola acquisition without losing the identity that made it iconic.

OpinionJan 2, 2024

Caps Lock Off: Avianca's Subtle Shift from 'A' to 'a'

Avianca hyped a rebrand and delivered a lowercase 'a'. We look at what this barely-there change says about the airline's brand direction — and why a subtle tweak without strategic clarity can do more harm than no rebrand at all.

OpinionOct 26, 2023

Beyond Tumblers: The Colors That Built YETI's Empire

YETI turned color into a billion-dollar strategy. From 'River Green' to 'Canyon Red', we break down how evocative naming and lifestyle-driven campaigns made their product lineup feel like an invitation to adventure.

OpinionOct 5, 2023

AirIndia Departing To: Rebranding

Air India's rebrand isn't just a new coat of paint — it's a full cultural redesign. We break down how The Vista logo, new color palette, and custom typeface signal a modern India while staying rooted in the airline's rich heritage.

OpinionSep 26, 2023

Wobble & Wow: Unveiling Jell-O's New Look

Jell-O's rebrand is a case study in updating a nostalgic brand without killing what made it lovable. We look at the new visual identity, the updated typography, and whether the wobble survived the redesign.

OpinionJul 4, 2023

Bottles That Are More Aesthetic Than You, Casa Azul

Clase Azul doesn't just sell tequila — it sells art. We look at how their hand-crafted ceramic bottles, made by artisans in rural Mexico, became one of the strongest examples of packaging as brand identity in the spirits world.

OpinionJun 28, 2023

Who Still Uses Paper Invites? Discover The Most Creative Fashion Invites

Fashion week invitations are a design category of their own. Before a single look hits the runway, the invite sets the tone for the entire collection. We look at the most creative paper invitations in fashion and why physical still beats digital.

OpinionJun 9, 2023

Pepsis Electrifying Rebrand: A Bold and Alluring Transformation

Pepsi's rebrand is its biggest visual shift in decades. We break down the new logo, the updated color system, and whether the redesign actually solves the brand problem Pepsi has been living with since the cola wars.

OpinionJun 6, 2023

Burberrys Rebirth: Heritage Meets Modernity

While luxury brands raced toward minimalism, Burberry went the other way. Under Daniel Lee, the iconic equestrian knight returned, serif type made a comeback, and a bright blue injected new energy — making a strong case for heritage as a design strategy.

OpinionFeb 19, 2023

BTS: Their Album Covers Have More Feelings than Your Ex

BTS and design agency Husky Fox built more than album art for the 'Love Yourself' series — they created a complete visual system with custom typefaces, thematic icons, and holographic packaging that turns the listening experience into a visual journey.