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OpinionJul 15, 2026

What Duolingo Understood About Brand Characters (And Most Brands Are Still Figuring Out)

Duolingo didn't build a mascot. It built a character with boundaries, a supporting cast, and the nerve to kill him off for content — and that discipline is exactly what separates a brand character from a logo with arms.

Airline Liveries: Most Are a Sticker. A Few Are Actually Design

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OpinionJul 6, 2026

Airline Liveries: Most Are a Sticker. A Few Are Actually Design

Most special liveries are a logo stretched over a fuselage and called "design." A handful actually understand what they're working with — and the difference is bigger than a paint job.

OpinionJun 22, 2026

Hermès and Burberry Both Went Cartoon. They Couldn't Be More Different.

Luxury houses don't post cartoons. Except when they do — and it's actually good.

OpinionJun 20, 2026

PSG Brought Art School Students to Design Their Champions League Posters. It Worked.

When a football club hands its Champions League visual identity to art school students, one of two things happens: it's a PR stunt, or it's genuinely good. PSG and Penninghen managed the second one.

OpinionJun 18, 2026

Forty Years of Graphic Design, Printed on a Ball

The World Cup ball is released every four years and forgotten four years later. But line them up and you have an accidental archive of graphic design trends — one per era.

OpinionJun 16, 2026

The National Teams With the Strongest Visual Identity at the 2026 World Cup

Forty-eight teams, one tournament, and a massive gap between the ones that showed up with a real brand story and the ones that just showed up. Here's our take on who's doing it right — and what we can learn from it.

OpinionJun 15, 2026

FIFA Built the Biggest World Cup Ever — and Forgot to Give It a Soul

Every great World Cup has had a soul. A color. A face that could only belong to one place. The 2026 edition has three countries and none of that.

OpinionMar 12, 2026

Brands That Own Colors: What That Really Means

Some brands become so tied to a color that it stops feeling neutral and starts feeling untouchable. Here, we unpack why that happens, what it really means legally, and what brands that own colors can teach us about perception, branding, and design.

OpinionFeb 20, 2026

How Gerber Modernized a Heritage Brand Without Breaking Recognition

Gerber just did the most dangerous thing a legacy brand can do: edit the icon everyone thinks is untouchable. Here’s why it works — and why the backlash is mostly nostalgia.

OpinionFeb 12, 2026

Design Trends 2026: Intensity, Imperfection and Immersion

Design trends 2026 are shifting away from safe minimalism toward intensity, immersion and visible humanity. If you want to know what’s shaping visual culture this year, keep reading.

OpinionFeb 6, 2026

Matty Matheson’s World Is Smarter Than any Portfolio of Brands

From cookbooks to restaurants to TV and pantry staples, Matty Matheson’s projects don’t compete — they connect. Here’s why his world works.

OpinionJan 22, 2026

Everyone Rebranded in 2025. Not Everyone Should Have.

After a year flooded with rebrands, a few stood out for the right reasons. Many didn’t. Here are the best and worst rebrands of 2025.

OpinionJan 17, 2026

Loewe’s New Logo, Explained: Not a Rebrand, a Precise Edit

At first glance, nothing seems different. Look again, and Loewe’s new logo starts to tell a much bigger story about evolution, authorship, and restraint.

OpinionAug 28, 2025

Michelin Star Branding: The Noma Lesson

Three stars, one secret: at Noma, design tells the story long before the dish reaches the table…

OpinionAug 21, 2025

The Celebrity Brand Illusion

Kardashian, Chamberlain, Robegrill—a famous name can make anything go viral. But can it make it profitable?

OpinionAug 7, 2025

HBO Max Can't Decide Who It Is...

When the name changes more than the content, something’s off. Here’s why HBO Max’s branding chaos matters...

OpinionSep 18, 2024

Aeromexico’s 2024 Rebranding Crash, From Iconic to Lifeless

Aeromexico ditched its iconic Aztec Eagle Knight for its 90th anniversary rebrand — and it didn't land. We break down why the new logo, livery, and uniforms feel like a step backward for one of Latin America's most recognizable airline brands.

OpinionJan 10, 2024

TopoChico: The Not So 'Chico' Billion Dollar Company

Topo Chico started as a regional Mexican mineral water and became a global phenomenon. We look at how a century-old brand navigated the transition from local icon to Coca-Cola acquisition without losing the identity that made it iconic.

OpinionJan 2, 2024

Caps Lock Off: Avianca's Subtle Shift from 'A' to 'a'

Avianca hyped a rebrand and delivered a lowercase 'a'. We look at what this barely-there change says about the airline's brand direction — and why a subtle tweak without strategic clarity can do more harm than no rebrand at all.

OpinionOct 26, 2023

Beyond Tumblers: The Colors That Built YETI's Empire

YETI turned color into a billion-dollar strategy. From 'River Green' to 'Canyon Red', we break down how evocative naming and lifestyle-driven campaigns made their product lineup feel like an invitation to adventure.

OpinionOct 5, 2023

AirIndia Departing To: Rebranding

Air India's rebrand isn't just a new coat of paint — it's a full cultural redesign. We break down how The Vista logo, new color palette, and custom typeface signal a modern India while staying rooted in the airline's rich heritage.

OpinionSep 26, 2023

Wobble & Wow: Unveiling Jell-O's New Look

Jell-O's rebrand is a case study in updating a nostalgic brand without killing what made it lovable. We look at the new visual identity, the updated typography, and whether the wobble survived the redesign.

OpinionJul 4, 2023

Bottles That Are More Aesthetic Than You, Casa Azul

Clase Azul doesn't just sell tequila — it sells art. We look at how their hand-crafted ceramic bottles, made by artisans in rural Mexico, became one of the strongest examples of packaging as brand identity in the spirits world.

OpinionJun 28, 2023

Who Still Uses Paper Invites? Discover The Most Creative Fashion Invites

Fashion week invitations are a design category of their own. Before a single look hits the runway, the invite sets the tone for the entire collection. We look at the most creative paper invitations in fashion and why physical still beats digital.

OpinionJun 9, 2023

Pepsis Electrifying Rebrand: A Bold and Alluring Transformation

Pepsi's rebrand is its biggest visual shift in decades. We break down the new logo, the updated color system, and whether the redesign actually solves the brand problem Pepsi has been living with since the cola wars.

OpinionJun 6, 2023

Burberrys Rebirth: Heritage Meets Modernity

While luxury brands raced toward minimalism, Burberry went the other way. Under Daniel Lee, the iconic equestrian knight returned, serif type made a comeback, and a bright blue injected new energy — making a strong case for heritage as a design strategy.

OpinionFeb 19, 2023

BTS: Their Album Covers Have More Feelings than Your Ex

BTS and design agency Husky Fox built more than album art for the 'Love Yourself' series — they created a complete visual system with custom typefaces, thematic icons, and holographic packaging that turns the listening experience into a visual journey.