Articles(0)(0)(0)

Read some of our hot takes.

EducationJul 30, 2026

What Is a Moodboard and How to Build One That Actually Works

A moodboard isn't a Pinterest board with extra steps — it's a decision-making tool. Here's how to build one that actually shapes a project instead of just decorating it.

Why Subway Maps Aren't Geographically Accurate (And Why That's the Point)

Featured

EducationJul 21, 2026

Why Subway Maps Aren't Geographically Accurate (And Why That's the Point)

The first time you compare a subway map to an actual city map, something feels off — and that's not a bug. It's the entire point of the design.

EducationJul 20, 2026

What Is Visual Hierarchy and How Do You Build It

Visual hierarchy isn't about making things bigger or bolder for the sake of it — it's a deliberate system of contrast that tells the eye where to go first, second, and last. Here's how it actually works.

EducationJul 2, 2026

What Are Grids in Design (And Why They Quietly Run Everything)

Grids are the quiet structure behind almost every layout you trust — here's what they actually are, how they work, and why understanding them changes how you design.

EducationJun 30, 2026

How Negative Space Works (And Why It's Harder Than It Looks)

Negative space is one of the most misunderstood tools in design — not because it's conceptually complex, but because it requires designers to pay equal attention to what isn't there.

EducationJun 26, 2026

Logo Anatomy: Wordmarks, Lettermarks, Symbols, and Everything In Between

A logo isn't a single thing. It's a family of marks — and knowing each member of that family makes you a sharper designer.

EducationJun 18, 2026

Serif vs. Sans-Serif: What Actually Separates Them

Two type families walk into a brief. One has little feet. The other doesn't. What happens next is basically all of typography.

EducationMay 11, 2026

What Are Pantone Colors? A Simple Guide for Designers

Learn what Pantone colors are, how they compare to RGB and CMYK, and when they really matter for your brand.

EducationMay 6, 2026

Not All Black Prints the Same

Black should be the safest color in the file. Find out here why not all black prints the same.

EducationMar 8, 2026

CMYK vs RGB: Differences, Uses, and How to Choose the Right One

CMYK and RGB are often treated like basic design terms, but the difference between them affects how color actually behaves in the real world. This guide breaks down what each mode does, where it belongs, and how to use both more confidently.

EducationFeb 18, 2026

Branding for Everyday Products: Harinas La Encarnación’s Sacks as Art

Industrial flour sacks aren’t supposed to be beautiful. But Harinas La Encarnación proves that with the right visual system, even B2B packaging can feel like art—and still work in the real world.

EducationFeb 13, 2026

You’ve Seen Pixel Street Art in Paris. Here’s What It Really Means...

Those pixel mosaics scattered across Paris aren’t random decoration — they’re part of one of the most coherent visual systems in contemporary street art.

EducationFeb 4, 2026

Chop Suey Font Isn’t Chinese: A Typographic Plot Twist

Chop suey font looks perfectly “Chinese” — but it isn’t. How did an American display style become the default Chinese takeout look?

EducationJan 23, 2026

Keith Haring and the Power of Visual Language

Keith Haring’s work feels immediate and playful, but nothing about it is accidental. His design style was built as a clear visual language, made to travel across walls, posters, and products without losing meaning.

EducationJan 19, 2026

The Typography of New York: Fonts, Lettering, and Voice

Not all iconic typography is about choosing a font. This article breaks down the lettering, typefaces, and systems that shaped New York’s visual voice.

EducationJan 14, 2026

What Asahi Super Dry Teaches Us About Custom Typefaces

Custom typefaces are often seen as a luxury. Looking at Asahi Super Dry, we explore why they can actually be one of the most practical and powerful tools in a brand system.

EducationAug 14, 2025

AI: The Best Intern You’ll Ever Have

AI isn’t here to steal your job—unless you’re just sipping coffee and flirting with your coworker.

EducationOct 12, 2023

Oreo's Brand Strategy of Weird AF Flavors, Why?

Oreo keeps launching flavors nobody asked for — and it keeps working. We unpack the brand strategy behind limited-edition chaos, and why releasing a Wasabi Oreo is actually a calculated move to stay culturally relevant.

EducationAug 1, 2023

Monograms: Beyond the Ugly Tracksuit Print

Monograms have been around since 350 BC and they're still one of the most powerful tools in a brand's visual arsenal. We trace their history from royal coins to Louis Vuitton patterns and break down why the best ones are never just initials.

EducationJul 9, 2023

What the F*ck is 'Lorem Ipsum'

Lorem ipsum is everywhere — but almost nobody knows what it actually says or where it came from. We trace the 2,000-year-old Latin text from Cicero to InDesign, and explain why designers keep using gibberish on purpose.