Alpura
The Alpura logo was refreshed with a modern take on the iconic cow, retaining the brand’s playful essence and signature colors. The redesign extended to the milk packaging, giving the brand a vibrant, contemporary look while preserving its approachable identity.
- Year
- 2024
- Location
- Mexico City, MEX
- Services
- Brand Identity
- Industry
- Food & Drink
Challenge
Refreshing an iconic consumer brand requires knowing exactly what to keep — Alpura's cow and signature colors were equities worth preserving, but the packaging and logo needed to feel current without losing the familiarity that drives purchase.
Solution
We refreshed the Alpura logo with a modern take on the iconic cow and extended the redesign to milk packaging — a brand identity update that gives the brand a vibrant, contemporary look while preserving the approachable identity consumers recognize.
Results
The refreshed Alpura identity successfully modernized one of the market's most recognized brands — packaging design that updated the visual language without losing the brand equity built over decades.
A modern refresh of Alpura's iconic cow and milk packaging — preserving decades of brand equity while giving one of the market's most recognized identities a contemporary update.
Sumum
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