Loko
Loko’s branding and packaging bring a playful, colorful vibe to the ice cream world, featuring fun sketched characters that reflect the brand’s vibrant personality. The modern design and bold flavors like coconut and Biscoff cookies make it as fun as ice cream should be.
- Year
- 2024
- Location
- Arizona, USA
- Services
- Brand Identity
- Industry
- Food & Drink
Challenge
Ice cream brands need personality above almost everything else — but personality without craft just looks cheap. Loko needed an identity that was genuinely fun and polished enough to hold up in modern retail.
Solution
We developed a brand identity and packaging for this food and drink brand featuring fun sketched characters and bold colors that reflect the brand's playful, vibrant personality — a visual world that makes each flavor feel like its own character.
Results
Loko launched with packaging design that makes it stand out in the freezer aisle — a consumer food brand with enough personality to build genuine fan attachment and enough polish to compete in premium retail environments.
Brand identity and packaging for an ice cream company that believes fun should be the first ingredient — bold characters, vivid color, and flavors worth talking about.
Hey Hon
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